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Activate the power of lift experiments.
The Lift Hub provides the statistical rigor needed to isolate the incremental value of your media spend, ensuring you never pay for a sale that would have happened anyway.
Unify data from your primary channels
Data-Driven
Lift Dashboards
Connect your ad accounts to easily deploy causal impact geo-experiments, no code needed.
Traditional attribution models routinely over-report success by claiming credit for conversions from customers who would have bought your product anyway. By leveraging causal impact geo-experiments, you eliminate this noise by establishing a strict baseline to isolate your expected organic sales. This rigorous framework gives you the definitive proof required to stop wasting budget on underperforming channels and confidently reallocate capital to the campaigns driving net-new growth. Ultimately, it replaces marketing guesswork with statistical certainty, ensuring every dollar spent is actively scaling your bottom line.
Connectors
Integrate your essential platforms
Data-Driven
Lift Experiments
Deploy advanced media testing strategies using zero-code geo experiments.
Win-City Strategy
Identify your most profitable urban markets with precision. Deploy localized geo experiments to isolate the incremental uplift of media targeted at the city level, measuring performance against baseline expectations and tracking the percentage gain relative to your control cities.
Test a Region
Validate regional scaling strategies before deploying massive capital. Compare test and control territories side by side to quantify the true incremental lift of your marketing, protecting your margins as you safely ramp up ad spend across your existing domestic footprint.
Target DMAs
Isolate and evaluate specific Designated Market Areas to uncover hidden growth opportunities. Run clean matched market tests across DMAs to accurately measure cross-channel impact, allowing you to scale budgets safely where incremental revenue is highest.
Test New Channels
Launch new advertising platforms with absolute measurement certainty. Deploy the new network within selected test markets to isolate its distinct incremental lift, proving if the channel drives net new customers before rolling it out across your entire footprint.
Test Campaign Types
Measure the true incremental value of next-generation campaign setups like Performance Max or Advantage+. Run zero-code causal impact geo experiments to prove whether automated formats generate real bottom-line profit or simply steal credit from organic traffic.
Expected Sales vs. Actual Sales
Visualize your performance against predicted baseline trends. Map actual sales directly against expected baseline sales to clearly isolate the net difference, giving you data-driven proof of the true conversion volume your marketing efforts generated.
iROAS
Measure your Incremental Return on Ad Spend by dividing net new revenue by experiment spend. This isolates the true financial return of your media investment, stripping out the self-reported over-attribution often found in native ad network dashboards.
Lift vs. Country Baseline
Measure localized performance against your overarching national trends. Benchmark your geo experiment results against the country baseline to isolate true market growth from broad macro-level seasonal spikes, giving you absolute clarity on localized media impact.
Incrementality
Uncover the true value your marketing campaigns generate. Distinguish between conversions that would have occurred organically and net new revenue driven purely by your media spend, ensuring every marketing dollar yields genuine, measurable business growth.
Lift Detection
Customize your data rigor based on strategic risk tolerance. Adjust statistical significance between 90% and 95% confidence intervals to evaluate causal impact with precision, letting you see exactly how data variances alter your scaling insights.
Post-Period Impact
Capture the full tail of your media spend. Define your post-test window based on your specific sales cycle, accounting for delayed conversions from audiences reached near the end of the experiment to accurately calculate total test impact.
Incremental Profit
Look past top-line revenue to measure true financial viability. Calculate the exact net profit generated from your incremental conversions minus media spend, ensuring your scaling strategies actively expand your bottom-line margins rather than just driving empty volume.
Store Sales Lift (Coming Soon)
Connect online ad spend directly to offline revenue growth. Measure the incremental sales lift driven by digital campaigns within physical retail locations across specific cities, regions, or DMAs, providing clear, data-driven visibility into your true omnichannel performance.
Presentation Export
Send your reports and insights directly to Google Slides, PowerPoint, Keynote, PDF, or raw CSV.
FAQ
Frequently Asked Questions
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