About LiftWize
From Google to LiftWize
After spending a combined 12 years inside Google’s high-growth divisions solving attribution challenges for global clients, we saw exactly where modern marketing tools reached their limits.
The Frontline Perspective
We operated at the intersection of scale and strategy for Google’s most ambitious global partnerships. From the hyper-growth environments of the Nordics to the mature, high-stakes markets of the US and UK, we were the specialists helping the world’s largest brands navigate the complexities of digital investment.
We’ve sat in the rooms where attribution models are debated, where revenue lift is measured, and where budgets are allocated. We know exactly where the data is most powerful, and we know exactly where the platforms’ native reporting falls short.
Building what was missing
But seeing the blind spots wasn't enough, we wanted to fix them. The industry was missing an independent, enterprise-grade infrastructure. To build it, we joined forces with elite data architects from IBM. Together, we engineered a platform designed to bring clarity to cross-channel data and deliver the actionable insights required to unlock true incremental growth.
The LiftWize DNA
Global Expertise
We have shaped performance and measurement strategies for high-growth disruptors and legacy giants across the most competitive markets in the world, helping them maximize the impact of their digital investments.
Deep Domain Expertise
Our team understands the deep, underlying mechanics of Google Ads, YouTube, and complex measurement protocols because we spent years optimizing how the world’s largest brands deploy them at scale.
Unbiased Integrity
We are no longer platform-aligned; we are profit-aligned. Our engine is designed to prioritize the advertiser’s bottom line—uncovering hidden cross-channel synergies and proving the true incrementality of advertising spend.
Our Mission
We didn't build Liftwize to be another reporting tool. We built it because we saw first-hand the frustration of CMOs and Founders who were tired of "black box" metrics and platform bias.
Our mission is to move marketing from the world of correlation to the world of causation. By applying the scientific rigor of incrementality, causal experiments, and deterministic AI, we provide the clarity required to scale profit, not just platform-reported revenue.
The Team Behind the Engine
From the frontlines of global ad platforms and enterprise architecture.
Alexander Benoni Steen
Co-founder, ex-Google
Alex Normann Andersen
Co-founder, ex-Google, ex-Microsoft
Xindi Qiu
Founding Engineer, ex-IBM
Frequently Asked Questions
Get answers to common questions here
