Join +1000 scaling businesses
Bring mathematical proof to your awareness efforts.
Prove the impact of your brand spend. Our Brand Equity suite provides the mathematical proof behind your awareness efforts, linking upper-funnel activity directly to market interest and ecosystem efficiency.
Unify data from your primary channels
Data-Driven
Brand Dashboards
Connect your ad accounts and instantly track brand insights through pre-configured dashboards. Analyze creative and campaign performance at scale while monitoring global ad delivery. Track asset scroll-by rates, normalize watchtime efficiency, and standardize cross channel reach metrics to optimize placements. Deep dive into audience retention and drop-off curves, uncovering ad fatigue to identify audience segments over-exposed to high frequency. Quantify the downstream value of brand campaigns using correlation analysis to measure lifts in branded search volume and overall sales.
Connectors
Integrate your essential platforms
Deeper Insights
Brand Analytics
Align your media spend with real brand growth. Take full command of your reach metrics to optimize your brand equity.
Standardized Video Efficiency
Standardize your video metrics across all networks to compare CPM, frequency, and watchtime on an even playing field. Rank your channels by completion rates to see exactly where your audience stays long enough for your message to be fully delivered.
Measure Brand Correlation
Reveal the hidden link between upper funnel investments and direct consumer interest. Track exactly how scaling your brand campaigns and generic ad spend drives a surge in brand searches, mapping that momentum directly to your overall sales volume.
Time-Adjusted CPM
Measure what it truly costs to get your message across. By standardizing your ad spend against actual watchtime duration, this metric isolates the exact investment required to reach the point in your creative where your message is successfully delivered to the audience.
Cross-Channel Normalization
Evaluate cross-channel performance without the distorting effect of unequal platform budgets. This feature scales your CPM to a uniform baseline per 100 invested, letting you compare platform efficiency perfectly. You can instantly see which channels deliver the most efficient reach so you know exactly where to scale your spend.
Hidden Ad Fatigue
Campaign averages hide the real damage of audience saturation. Segment your audience into precise frequency intervals to see where performance drops. Pinpoint the brackets where acquisition costs spike so you can set optimal frequency caps accordingly.
Creative Winners
Track your reach metrics across every dimension of your strategy. Move seamlessly from high level overviews to deep creative analysis by filtering across placements, formats, and devices. Build the exact data segments you need to pinpoint the winning creatives that scale your business.
Presentation Export
Send your reports and insights directly to Google Slides, PowerPoint, Keynote, PDF, or raw CSV.
FAQ
Frequently Asked Questions
Get answers to common questions here
Pricing
Choose the Perfect Plan
Unlimited users. Unlimited ad accounts. Scale your ad spend without the volume penalties.
Scale Wisely
